Attack the Snack – Veg Power

Our Mission: Let’s get more children eating fruit & veg snacks more often.

The campaign starts in July with healthy summer holiday snacks when families are out and about. Come September we turn to schools with classroom activities and take-home resources (9th September 2025 to 16th October).

Joined by Veg Power ambassador chefs and nutritionists inspiring and simplifying everything with their ideas on social media. And by an expert panel sharing their top tips and advice for parents – to take the stress out of making small and important incremental changes.