Eat Them to Defeat Them – Sign up now 

This multi-award winning campaign combines the power of advertising with a schools program that encourages kids to eat more veg.

Eat Them to Defeat Them was created by Veg Power and ITV as a fun way to encourage kids to eat more veg. There is a massive TV advertising campaign, activities in thousands of schools, and a website full of tips and advice to help your school succeed.

Over 1 million children took part last year. More than half of their parents said their kids ate more vegetables.

Sign up for the chance to receive resources for your school, including stickers and reward charts.