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Living Well campaign wins silver CIPR PRide Award

We are very proud to be the winners of a silver award at the prestigious Chartered Institute of Public Relations (CIPR) PRide Awards for our healthy eating campaign, Swap Well to Eat Well.

The campaign, delivered in November 2022, was a huge success where over 3,000 people engaged with the campaign at events across the district and over 2,000 people downloaded the digital toolkit.

More than 1,000 people completed our online survey where results showed that 83% of people said it had given them more confidence to prepare ‘healthy’ or ‘healthier’ meals, 76% of people said it had encouraged them to cook a meal from scratch and 90% said they would use the recipes again.

The PRide Awards are the UK’s leading regional PR awards, celebrating outstanding practice and creativity across Scotland, Wales, Northern Ireland, and six English regions.

235 public relations teams, consultancies, and individuals were shortlisted in the 2023 CIPR regional PRide Awards

Find out more about the campaign.

Download the Swap Well to Eat Well toolkit.

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