We are very proud to have been shortlisted for a Comms Hero Award for our healthy eating campaign, Swap Well to Eat Well.
The campaign, delivered in November 2022, was a huge success where over 3,000 people engaged with the campaign at events across the district and over 2,000 people downloaded the digital toolkit.
More than 1,000 people completed our online survey where results showed that 83% of people said it had given them more confidence to prepare ‘healthy’ or ‘healthier’ meals, 76% of people said it had encouraged them to cook a meal from scratch and 90% said they would use the recipes again.
The Comms Hero Awards judging panel were looking for campaigns in the comms and marketing space that demonstrated innovation and excellence across the communications sector.
There were 96 entries submitted across 11 categories, and Living Well are finalists in the ‘All the feels’ category. This category features campaigns that had a high emotional impact on audiences and showed how organisations created engagement by creating an emotional reaction.
The ceremony will take place in September at Bridgewater Hall in Manchester, and we are looking forward to attending and hearing about all the other amazing finalists!