IVE’s Applied Creativity Labs in Bradford to find new ways to reduce air pollution

Born in Bradford’s ‘BiB Breathes’ study is a partnership between Born in Bradford and Bradford Council and has been set up to evaluate the impact of the Bradford Clean Air Plan on pollution and health within the city. Air pollution causes up to 64,000 deaths every year in the UK and Bradford data shows that is responsible for a third of children’s asthma within the city. The BiB breathes team are working with schools across the district to train primary school-age pupils to monitor pollution on their journey to and from school and to find ways of helping families to reduce their exposure.

IVE are a creative education agency that design and deliver programmes to develop people’s creativity. Their aim is to unleash the power of creativity to build better futures for people, the economy and the planet. IVE work with environmentally responsible organisations that are willing and able to play an active role in supporting young people to make positive environmental change. IVE’s Applied Creativity Labs aim to give children and young people the creative behaviours and thinking skills they need to develop innovative solutions to real world challenges. Never before has the need to find new ways to tackle climate change been more important. As the impact of climate change intensifies over time, it is the children and young people of today who will face the worst effects.