Government’s “Good Food Cycle” launched at Darley Street Market in Bradford

Government announces the launch of “Good Food Cycle” to transform Britain’s food system at Darley Street Market in Bradford

The government’s new “Good Food Cycle” framework serves up healthier eating, stronger food security and greener supply chains driving a generational change in the nation’s relationship with food.

The #GoodFoodCycle sets out how our food strategy will get us eating healthier food, improve food security and make supply chains more sustainable, as part of the government’s Plan for Change.

Key outcomes to create a good food cycle include:

• An improved food environment that supports healthier and more environmentally sustainable food sales
• Access for all to safe, affordable, healthy, convenient and appealing food options
• Conditions for the food sector to thrive and grow sustainably, including investment in innovation and productivity, and fairer more transparent supply chains

Food Security Minister Daniel Zeichner announcing the strategy at Darley Street Market as part of the 2025 City of Culture celebrations said: “The Good Food Cycle represents a major milestone. We are actively defining the outcomes we want from our food system to deliver a whole system change that will help the amazing businesses that feed our nation to grow and thrive, which means more jobs and stronger local economies, while making it easier for families to eat and feel better”.

Cities like ours are already pioneering the kind of community-focused food initiatives that the Good Food Cycle strategy aims to scale up nationwide.

Bradford’s plans include ensuring primary school pupils get hands-on experience with growing, cooking and eating fresh food – directly supporting the strategy’s goal of giving children the best start in life through better nutrition and food education. The city is also backing venues where citizens of all ages can cook and eat together, creating the kind of inclusive food spaces that help build stronger communities while celebrating local food culture.

Cllr Sarah Ferriby, Bradford Council’s portfolio holder for Healthy People and Places, said:

“We’re delighted to welcome Minister Zeichner to our new Darley Street Market today to launch the Good Food Cycle.

“Having a clear direction on food policy is vital if we are to tackle some of the key issues that affect communities in our district, such as food poverty and obesity while also supporting our food producers and protecting our environment.  This is why we worked closely with the district’s Sustainable Food Partnership to launch our own food strategy last year which sets out our plans to support residents with healthy and sustainable food, and to reduce health inequalities.

It is really fitting to launch this important national framework here in Bradford. Our district has a proud food culture and history which we want to build on. Backing our local producers so they can provide quality, nutritious food to local people is a key part of part of our ambition and why we have invested in this new market”.

You can read the full press release here